Marketing to children: verifiable consent must be obtained from parents
Direct Marketing to children: The UK Committee for Advertising Practices amends its rules to align with the GDPR and Data Protection Act 2018 ; marketers must obtain parental consent for children under 13 (unless there are compelling reasons to rely on the child's consent) and promoters of prizes must inform entrants of their intention to publish winners' information (giving them the opportunity to object to such publication).